UX/UI design — a highly-evolved approach to interface design, that shifts the focus from the product to the end user, particularly focusing on: what path the user takes to complete their task, what they experience on that path and, most importantly, if the user is continuously satisfied throughout the experience. UX/UI design is connected to the conceptual aspects of design: analytics, information architecture and the experience of the user interacting with the product.
Wireframes and prototypes
We design interfaces for all systems that require human-machine interaction, regardless of the platform, but our main focus and experience lay in mobile and web interfaces. We are involved in both high-level interface design and the creation of detailed interactive prototypes.
Usability testing allows us to reveal even non-obvious problems in the interface and to evaluate objectively their number and severity. Only with usability testing can users be guaranteed to be able to take full advantage of the resulting interfaces.
Expert review of the interface
An expert review of the interface involves a usability expert evaluating the overall quality of an interface, allowing to reveal severe errors and fundamental issues in user scenarios, departures from interface standards, and blatant mistakes in user interface content (text). In comparison to usability testing, an expert review does not research the interface nearly as deep and, as a result, requires less time to complete and is less expensive.
UI graphic design
В результате проектирования интерфейса появляется интерактивный прототип, являющийся прообразом будущего интерфейса. Законченный вид продукт приобретает после графического оформления — создания общего графического стиля, разработки уникального внешнего вида элементов управления и набора пиктограмм и иллюстраций.