In 2010, Mail.ru was faced with an ambitious task: to launch its own payment system, which would be on par with its competitors existing at that time: Yandex.Money, WebMoney and RBK Money. Since the functionality of payment systems is quite similar, often ease of learning and ease of use are two of the decisive factors when choosing a particular one. We were entrusted with analyzing these and other user characteristics of the first version of Den’gi@Mail.ru and the study of competitive systems.
Task:
To develop a set of recommendations for improving the interface of the Den’gi@Mail.ru payment system based on an expert assessment of the version that existed at that time and analysis of successful solutions in competing systems.
Result:
The developed recommendations formed the basis for the second, modified version of the Den’gi@Mail.ru payment service. Correction of typical interface errors, as well as the integration of successful solutions, allowed the new system to quite quickly stand on a par with competitors, and to even surpass them in some parameters. The customer received not only recommendations for interface refinement, but also a detailed analysis of the competitors' interfaces.
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